One of the most effective ways to market your products and services is through video advertising. As the most widely watched type of content, videos allow companies to attract and hold the attention of their target audience. The average person spends one third of their online time watching videos, and it is proven that watching a video can influence purchasing decisions. Many of the largest companies have produced viral videos and best-selling video ads. These include the Always “Like a Girl” campaign and Geico’s “Hump Day” ad. However, smaller companies…
Read MoreWhat Precisely Is Internet Marketing?
Internet marketing is a strategic process of advertising and promoting a product or service. It makes use of various on-line channels, including search engines, email marketing, and social media, to drive sales. The internet is the ultimate location for your target audience, and you can’t afford to miss out on this marketing opportunity. A certified digital marketing course can help you learn how to use these techniques for your business. With Internet marketing, you can automate your campaigns, so you can measure the results and monitor your progress. For example,…
Read MoreOpportunities of the Online Marketing World
Digital marketing offers a vast array of opportunities to reach out to your target audience. Instead of relying on print ads and radio spots, marketers can use newsletters and email marketing to connect with their ideal customer base. Newsletters can be created on a website, enabling you to build an email list and reach out to your target audience. Another digital marketing opportunity is content marketing. Content marketing relies on traffic and can be highly profitable. Content marketers must be able to analyze traffic patterns and then make effective use…
Read MoreMobile Websites and Mobile Marketing
If you’re looking to expand your business online, mobile websites and mobile marketing are important to consider. Mobile devices make up over half of the internet’s traffic. While web browsing has traditionally been associated with desktop computers, today’s consumers use their smartphones and tablets to access the web. Mobile website design allows you to give your customers a better experience. The younger generation is more likely to use mobile devices to access the web and to convert. In contrast, older generations use laptops, desktops, and other computers. Their intent is…
Read MoreIs Your Online Marketing Agency Robbing You?
Is Your Online Marketing Agency Robbing You? When working with an online marketing agency, make sure to check your contracts to see if they are locking you into a long-term contract. Most online marketing firms will lock you into a 12-month contract and start generating leads after just a few months. But the problem with this arrangement is that once you sign up, you’re stuck paying the same agency for 10 months without being able to switch over to another one. One scam to watch out for involves an exclusive…
Read MoreInternet Ad Retargeting in the Social Media Marketing Mix
One of the ways to increase traffic to your site is to use Internet Ad Retargeting. This strategy uses search engines and social media sites to target potential customers. The key to a successful retargeting campaign is to be relevant to your target audience. It’s also important to be consistent and refine your retargeting campaign to achieve the desired results. Once you have created your retargeting campaign, you can launch it across many social media websites. For example, you can target people on social media sites such as Facebook and…
Read MoreThe World of Referral and Affiliate Marketing
Referral and affiliate marketing is a powerful marketing tool that can be used to grow your business. Affiliate programs are often better for businesses with a lower CLV and focus on quantity and scale. These affiliate programs work by rewarding customers for referrals that convert to actual purchases. In addition, referral programs can be used to build long-term relationships with customers. Referral programs are popular promotional strategies that rely on current customers to refer new customers. Rewards such as discounts or cashback can be offered to customers who refer others.…
Read More5 Easy Steps For Export to China
Before launching an export venture, it is crucial to conduct market research and build a smart marketing strategy. It is estimated that 50% of all foreign brands that fail in China don’t adapt their business model to the local market. That is why it is imperative for international brands to partner with a local company that specializes in Chinese business. This way, they can work with a professional and long-term strategy. The Chinese market is large, and it is becoming more attractive to foreign businesses. In the past, exports to…
Read MoreData Storage and Recovery Through Cloud Computing.
Benefits of Data Storage and Recovery Through Cloud Computing Cloud-based data storage and recovery solutions offer a number of benefits to organisations. Unlike traditional storage solutions, cloud-based data storage removes the maintenance and ownership burden of IT assets. As a result, cloud-based disaster recovery services can significantly reduce the costs of disaster recovery. Furthermore, cloud-based data storage and recovery solutions can ensure data availability in the event of a disaster. Data storage and recovery in the cloud can be scaled up or down based on the amount of data a…
Read MoreCan Email Marketing Software Help Maximise Profit?
In order to maximize your email revenue, you must have an effective strategy in place. This means analysing each aspect of the email, including the subject line, the preheader text, the content, the images and the call to action (CTA). Your emails can be targeted towards a general sales goal, or you can tailor them to a specific niche. Marketing automation tools help you refine your campaigns and create more powerful messages. One such tool is Mailchimp. This email marketing software helps you send your emails at the right time,…
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