One of the most effective ways to market your products and services is through video advertising. As the most widely watched type of content, videos allow companies to attract and hold the attention of their target audience. The average person spends one third of their online time watching videos, and it is proven that watching a video can influence purchasing decisions. Many of the largest companies have produced viral videos and best-selling video ads. These include the Always “Like a Girl” campaign and Geico’s “Hump Day” ad. However, smaller companies…
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