Video Advertising and Emerging Markets

One of the most effective ways to market your products and services is through video advertising. As the most widely watched type of content, videos allow companies to attract and hold the attention of their target audience. The average person spends one third of their online time watching videos, and it is proven that watching a video can influence purchasing decisions. Many of the largest companies have produced viral videos and best-selling video ads. These include the Always “Like a Girl” campaign and Geico’s “Hump Day” ad. However, smaller companies may feel intimidated by the process of creating a video.

Video advertising also allows companies to get a deeper understanding of their customers and what drives them to buy their products or services. The power of video to convey product functions and trigger emotions is undeniable, and it is estimated that 88% of marketers will report positive ROI from video marketing campaigns. Videos can be used to explain the benefits of a product or service to a consumer and improve the post-conversion stage of the flywheel. Inbound methodologies call this the “delight” stage, which focuses on giving users value.

Viral videos are another way to increase exposure and build brand trust. It is important to be entertaining and evoke emotion, while providing enough information to establish yourself as an authority on the topic. While a video can live on multiple channels, it is still vital to make sure it’s relevant to the brand’s personality and values.

Video has revolutionized the way we shop, market, and sell. It has even revolutionized the roles of salespeople and customer service teams. It’s helpful throughout the sales cycle, from first-contact interaction to closing the sale. With backend analytics, salespeople can prioritize and qualify leads using video.

Video ads are a better way to market products and services than traditional print or banner ads. They are easily shareable and contain a story, which many people find compelling. As a result, they generate more attention and increase sales. Videos also engage people more easily than long-form articles and can help brands reach a wider audience.

Creating a video marketing strategy is an important first step for any business. The strategy should outline the purpose of the video and what action it should elicit. It should also include a budget for the production. Once the strategy is established, businesses can begin planning and developing the campaign.

One strategy to consider is out-stream video ads. These are video ads that appear on sites or apps. They are non-skippable, and can appear before, during, or after the main video. They cost brands money based on the number of times they are viewed, so they are ideal for companies that need reach and brand awareness.

The popularity of video marketing has been growing in recent years. This innovative method of marketing connects with audiences in new and exciting ways. Using videos to reach new customers has become the most popular form of content strategy in the marketing world. Businesses need to start using video marketing as early as possible to benefit from the power of the medium.

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