Referral and affiliate marketing is a powerful marketing tool that can be used to grow your business. Affiliate programs are often better for businesses with a lower CLV and focus on quantity and scale. These affiliate programs work by rewarding customers for referrals that convert to actual purchases. In addition, referral programs can be used to build long-term relationships with customers. Referral programs are popular promotional strategies that rely on current customers to refer new customers. Rewards such as discounts or cashback can be offered to customers who refer others.…
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