Category: Digital Marketing

Digital marketing offers a vast array of opportunities to reach out to your target audience. Instead of relying on print ads and radio spots, marketers can use newsletters and email marketing to connect with their ideal customer base. Newsletters can be created on a website, enabling you to build an email list and reach out to your target audience. Another digital marketing opportunity is content marketing. Content marketing relies on traffic and can be highly profitable. Content marketers must be able to analyze traffic patterns and then make effective use…

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Before launching an export venture, it is crucial to conduct market research and build a smart marketing strategy. It is estimated that 50% of all foreign brands that fail in China don’t adapt their business model to the local market. That is why it is imperative for international brands to partner with a local company that specializes in Chinese business. This way, they can work with a professional and long-term strategy. The Chinese market is large, and it is becoming more attractive to foreign businesses. In the past, exports to…

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SEO has become a vital part of marketing, and any business that wants to grow must incorporate SEO. It requires patience, experience, and a small investment of time and money to do well. However, there are a few mistakes that many digital marketers make that neutralize the effectiveness of their SEO efforts. A common mistake is the overapplication of a key SEO idea. A mistake in this area is the idea that more content is better. While it may be possible to take the number one spot for a search…

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