In order to maximize your email revenue, you must have an effective strategy in place. This means analysing each aspect of the email, including the subject line, the preheader text, the content, the images and the call to action (CTA). Your emails can be targeted towards a general sales goal, or you can tailor them to a specific niche. Marketing automation tools help you refine your campaigns and create more powerful messages. One such tool is Mailchimp. This email marketing software helps you send your emails at the right time,…
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